“I’ll never forget the first time I saw Facets of Fire. I thought to myself ‘I have finally seen something that will change the industry.'”
—Bill Jones, CEO of Sissy’s Log Cabin
“I’m a certified gemologist appraiser. So I’m always looking for the ultimate quality diamond.”
– Birdie Levine, Van Cott Jewelers
Each Facets of Fire diamond is expertly cut for you by our diamond artisans. Using patented technology, we etch hundreds of thousands of invisible nanoprisms onto the pavilion of a beautifully polished natural diamond, creating facets within facets. As white light passes through these nanoprisms, it releases thrilling bursts of sparkle and fire and increases the diamond’s brilliance. The result is an astonishingly brighter diamond with 7x more sparkle, fire, and brilliance.
Independent jewelry retailers are facing a perfect storm. Customers are finding it harder to justify big purchases due to tough economic conditions, and the market is flooded with synthetic diamonds, driving prices down. In this new reality, retailers need a natural diamond that is truly differentiated. One that gives customers the confidence they can tell the difference between natural and synthetic diamonds, even without a microscope.
Facets of Fire diamonds are the answer. Cut using patented nanotechnology our diamonds shine brighter with 7x more sparkle, fire and brilliance. Visibly brighter, it’s a difference your customer can see and a diamond that is more beautiful.
