Cut using Facets of Fire’s breakthrough nanotechnology; each diamond shape features hundreds of thousands of patented nanoprisms that act as facets within facets to unlock the natural diamond’s true potential. The nanoprism placement is strategic, customized to each diamond shape to ensure maximum light return. As white light passes through these nanoprisms, it releases thrilling bursts of sparkle and fire and increases the diamond’s brilliance. The result is an astonishingly brighter diamond with 7x more sparkle, fire, and brilliance.
“I’ll never forget the first time I saw Facets of Fire. I thought to myself ‘I have finally seen something that will change the industry.'”
—Bill Jones, CEO of Sissy’s Log Cabin
“I’m a certified gemologist appraiser. So I’m always looking for the ultimate quality diamond.”
– Birdie Levine, Van Cott Jewelers
Independent jewelry retailers are facing a perfect storm. Customers are finding it harder to justify big purchases due to tough economic conditions, and the market is flooded with synthetic diamonds, driving prices down. In this new reality, retailers need a natural diamond that is truly differentiated. One that gives customers the confidence they can tell the difference between natural and synthetic diamonds, even without a microscope.
From round to fancy, Facets of Fire diamonds are the answer. With 7x more sparkle, fire, and brilliance, the unrivaled light performance of a Facets of Fire diamond is a difference that customers can actually see. Our diamonds are perfect for customers who want the best natural diamonds.
