Tough economic environments are making it harder for consumers to justify large purchases. While the rapid growth of lab-grown diamonds is starting to erode the exclusivity of larger-carat weight diamonds.
Customers want to know they are getting the BEST diamond. However, they have a hard time differentiating between branded, non-branded, and lab grown diamonds.
Doing what you’ve always done is NOT going to cut it anymore. Brands who embrace innovation and stand out from the crowd don’t just survive; they thrive.
So revolutionary, it has been called the most significant innovation in diamond cutting in 100 years.
Our diamonds are cut using breakthrough nanotechnology. We unlock the diamond’s true potential by etching hundreds of thousands of invisible prisms onto the pavilion, creating a diamond that is like nothing else, with more sparkle, more fire, and more brilliance.
“I’ll never forget the first time I saw Facets of Fire. I thought to myself ‘I have finally seen something that will change the industry.'”
—Bill Jones, CEO of Sissy’s Log Cabin
“I’m a certified gemologist appraiser. So I’m always looking for the ultimate quality diamond.”
– Birdie Levine, Van Cott Jewelers
A clearly differentiated product that’s new and exciting.
Strong support from a proven, innovative brand.
A motivated and fired-up sales team who really believes in the product.