JCK Las Vegas  ·  Booth PC410

Natural Diamonds Mean More
with Facets of Fire

More Sparkle. More Fire. More Brilliance.

Ignite more sales with our natural diamond jewelry line that shines brighter in the case and at the counter.

Book Your Appointment at Booth PC410

A Difference You Can See

“When I started seeing customers wearing it outside the store, I really bought into it.”

William Jones  ·  Sissy’s Log Cabin

The Technology

7x Brighter.
Instantly Recognizable.

Facets of Fire is more than just ideal. Using patented nanoprism technology, each natural diamond is cut to shine brighter. Hundreds of thousands of invisible nanoprisms are placed onto the pavilion of a beautifully polished natural diamond, creating facets within facets.

As white light passes through these nanoprisms, it releases thrilling bursts of sparkle and fire and increases the diamond’s brilliance. The result is an astonishingly brighter diamond with 7x more sparkle, fire, and brilliance.

More than Just Ideal Superior light performance over traditionally cut lab-grown and natural diamonds
Patented & Exclusive Protected by six US and international patents
100% Natural Every diamond is ethically sourced, conflict-free, and naturally mined
GIA Graded & AGS Recognized Independently certified by the industry’s most trusted authorities
Ordinary natural diamond
› ›
Ordinary Diamond Facets of Fire
Drag to compare
Facets of Fire diamond solitaire

The Retail Advantage

The Difference That
Drives Sales

Customers not only see the difference, they prefer it. That preference happens naturally, shifting the conversation away from price and toward beauty. It gives your team diamond jewelry they can speak to with confidence, making it easier to guide the customer and close more natural diamond sales.

52% Preferred over ideal-cut
55% Of loose diamond sales at top accounts
16% Margin expansion vs. standard natural

The Partnership

More Reasons
to Say Yes

Facets of Fire is designed for independent retailers who want real differentiation, margin protection, and a stronger natural diamond story. Every part of our retail program is built to make your team more confident and you more profitable.

Everything you need to sell with confidence and grow your natural diamond business.

Retailer Exclusive No direct-to-consumer sales. Your customers buy from you. We protect your pricing and your relationship.
Margin Protection Market positioning that preserves pricing integrity and gives you room to grow.
Diamond Transformation Program Elevate existing inventory by converting standard natural diamonds into Facets of Fire by upgrading your existing stock.
4% Co-Op Marketing Dedicated marketing support to drive local demand and keep Facets of Fire top of mind in your market.
Branded Assets Ready-to-use in-store and digital materials, so your team can sell from day one.
Training & SPIFF Incentives Product training and sales incentives that motivate your team and ensure every customer conversation counts.

Booth PC410  ·  JCK Las Vegas

See Us at JCK
Las Vegas

See the difference in person with a side-by-side comparison. Discover how Facets of Fire can elevate your natural diamond sales.

Book Your Appointment at Booth PC410

Appointments available Friday, Sunday and Monday. Booth closed Saturday in observance of the Sabbath.