“I’ll never forget the first time I saw Facets of Fire. I thought to myself ‘I have finally seen something that will change the industry.'”
—Bill Jones, CEO of Sissy’s Log Cabin
“I’m a certified gemologist appraiser. So I’m always looking for the ultimate quality diamond.”
– Birdie Levine, Van Cott Jewelers
Each Facets of Fire natural diamond is expertly cut by our diamond artisans. Using patented technology, we etch hundreds of thousands of invisible nanoprisms onto the pavilion of a beautifully polished natural diamond, creating facets within facets. As white light passes through these nanoprisms, it releases thrilling bursts of sparkle and fire and increases the diamond’s brilliance. The result? A visibly brighter diamond with unmatched light performance.
Independent jewelry retailers are facing a perfect storm. Customers are finding it harder to justify big purchases due to tough economic conditions, and the market is flooded with lab-grown diamonds cut to the same “ideal” standards as natural diamonds, driving prices down. In this new reality, retailers need a natural diamond that truly stands out—one that gives customers the confidence to tell the difference between natural and synthetic diamonds, even without a microscope.
Facets of Fire diamonds are the answer. Our natural diamonds don’t just meet the industry ideal—they outshine it. They’re visibly brighter—a difference your customers can see, and a diamond they’ll find more beautiful.
Take the Facets of Fire Natural Diamond Challenge and discover diamond jewelry that shines brighter. Visit us at The Plumb Club!